What do I have in common with the city of Lexington and Twitter?

I have been doing some traveling this week and as with most “cool” people I have been doing some tweeting. Thinking I was cool on Wednesday I tweeted that I had been to the city of Lexington in the states of Virginia, North Carolina, and Kentucky all in one week, actually all in the first 4 days of this week. Later that day the Twitter user lexingtonva mentioned me in a tweet by saying, “@JonathanESmith That's pretty impressive that you've been to Lexington, VA, NC, and KY this week!”


Who is lexingtonva? That is the Twitter account for the city of Lexington, VA. Their bio on Twitter says, “Promoting Buena Vista, Lexington, and Rockbridge County, Virginia!” So how did they find little old me?

I’m not sure who runs the Lexington, VA Twitter feed but it is pretty cool that they were watching for mentions of their town and commenting on them. It worked in driving traffic to their websites as I spent some time checking out the city and county. I may never be there again but it is a great marketing tool to watch for mentions on Twitter and then respond to them. I think these guys have it figured out.

Maybe Lafayette, IN needs such a Twitter feed? Who am I kidding?